"Just like people in the southwest like hot things, people in the midwest like cold things"

I saw this quote from Pinkberry's facebook fansite by someone from Chicago and thought it was brilliant! So true- so why can't fro yo companies grasp this concept? Yes business may be a little slower in the winter, but the droves that come out in the summer will well make up for that! I see so many fro yo companies teasingly put "COMING SOON TO (insert major midwest metropolitan area here) !" and then quickly take it down from their website. It's either that, or it will say "Coming soon to Michigan" for over a year with no progress. Come on- What are you afraid of you wimps!? The midwest offers all the same demographics that frozen yogurt stores in warmer climates enjoy- the only difference is the weather. I wonder if they think we live like hermits when the temps dip below 40 degrees, or if anyone won't step up from the companies to move from the warm climates to the midwest to open new stores. All I know is that it's lucky for the few stores that have chosen to open up because they're eating the profits up! The longer it takes stores like Yogurtland, Pinkberry, Menchies, etc. to get their acts together and open up stores here, many of the "prime areas"will be already taken by existing stores! I know it's already happening in Chicago and other big university towns such as Madison, WI (new Red Mango) and Ann Arbor, MI (Yogobliss). It seems to me that they are afraid more than anything else. I do hope that Red Mango will start opening up some of their new self serve (ss) concept stores around here, because there's no one that doesn't love the control and choice of ss froyo once they try it, especially because there is more control over price. In this economy it's a selling point. Let's face it, fro yo can be a big rip off because it's trendy- but we can't help our addictions, right? :)