I recently received a very thoughtful email from a yogurt entrepreneur wanting to know my thoughts on store decor. My short answer was that the yogurt is by far the most important part of the experience, but awesome design really enhances my opinion of a place. That said, if a shop's interior is lacking, it really doesn't detract from my overall assessment of it. Decor can only help, not hurt.
Then I got to thinking about both form and function of store interiors and realized I am actually quite opinionated about the subject.
For instance, I am a big proponent of variety. But I dislike indecisiveness. For most of the American population, these are mutually exclusive concepts. I, however, refuse to stand in line and ponder my choices while an employee feigns patience and the patrons behind me curse me silently. Remember the sample abuser on Curb Your Enthusiam?
Ideally, a frozen yogurt store would give you plenty of opportunity to decide on your toppings before you even approach the register. It should start before you arrive, with a detailed, up-to-date website. Frozen yogurt is gaining popularity, and queues often stretch to the door. If there is no room for the topping bar anywhere but beyond the register, some sort of "toppings visual" would be much appreciated while waiting in line. It would increase efficiency of ordering and help me alleviate my phobia of holding up the line.
I could go on, but I'll throw the question out to you - do you have strong thoughts about design? Leave a comment if so!
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3 comments:
I really want to see the toppings before I select them, especially fresh fruit. It's important that the fruit look fresh. I'm also tired to the same Pinkberry rip-off look that so many places have. They need to be more creative about design.
Lolia S, I totally hear you! I adore Louis Ghost chairs and Klimt lamps as much as the next person, but it's getting a little old! If I owned a fro yo shop, the color scheme would be black, silver, plum, and/or royal blue, and the style would be very baroque...like a dark "Marie Antoinette." There would be flocked damask wallwaper, for sure.
What a great post ;)
Thanks for your input to my design question. I'm on my way towards a look and feel, starting with some good branding and logo. When that comes back it'll get me mostly there.
One thing for sure, my store will not be a berry clone (largely in part that I can't afford $500 chairs ^_^ ).
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