New Pinkberry imitator right off of the Mag Mile

Driving up State Street last weekend, I noticed a sour frozen yogurt shop about to open on the east side of the street. It was somewhere between Bloomingdales and Nordstrom, but I'm iffy on the exact cross street. I'm also hazy on the name -"Berry Fruit" maybe? It wasn't a name from my running list of Pinkberry knock-offs (Iceberry, Snowberry, KiwiBerry etc.).