The Michigan based Swirlberry chain, primarily found inside the Plum Market grocery stores has opened its first actual storefront in downtown Ann Arbor on State Street. I feel this is very ambitious, considering the very successful (and yummy) Yogobliss operates only a few minutes walk away. I had a chance to try Swirlberry in Ann Arbor's Plum Market several weeks ago and found the actual frozen yogurt to be a little icy in consistency, but still containing a good piquant tartness. I was disappointed at the lack of topping. I ordered mine with just kiwi fruit and they really chatched me out giving me only a few pieces. The swirlberry website lists more Michigan locations opening soon, and also lists that it will be coming soon to the states of Ohio, Illinois, and Indiana.
In addition, I also traveled to the midwest's only self serve froyo location "Yogostation" inOak Park, Illinois and found it to be mediocre at best. The yogurt was watery, loose, and melted very quickly. The yogurt had a slightly sour aftertaste. The manager had little affect and was unfriendly. I know if anyone has ever visited Yogurtland in California, coming here was a disappointment compared to that. I wish one would open here!
In the Chicago area, the new Lincoln Park RedMango is open for business! I arrived within the first week of opening with a friend who had never tried tart fro yo before with promises of becoming addicted (I'm sure that I'm not the only one who has ever "popped someone's froyo cherry", right?)... well she loved it of course! Although, it's not froyo I'm excited to try their new probiotic iced teas. They have 3 flavors: Lemonocity (a green tea with a lemonade taste), Mysteaque (a black tea with vanilla), and Fanteasia (a berry hibiscus tea). Of course they all have the benefits of probiotics. The people running the store were very nice and even in the first week opening found things in the store to be moving efficiently. I have no doubt that people will be lined up outside the door even in below zero temps. FYI: the Lincoln Park RedMango is having their Grand Opening celebration on Saturday August 8th from 4-7 pm. Anyone coming in receives a free small original tart with one topping. Enjoy!
Also, as a shout out to Chicago local chain Berry Chill, the people working the location in Northwestern train station are awesome! They are always patient with my frequent indecisiveness since they offer such a variety of toppings! They are still planning on opening a location off the red line on Belmont sometime in the near future.
Does anyone else find it interesting that many fro-yo places are offering more variety rather than just frozen yogurt such as Pinkberry's new fruit and yogurt Parfait, and the new iced teas. CeFiore (a Cali based Italian tart frozen yogurt chain) offers froyo topped waffles. Yum! Many companies are trying to diversify and fight their competition with new menu items, which is great- but at the same time I feel this gets away from the original simplicity of tart frozen yogurt shops. If anyone remembers old school T.C.B.Y. we know their downfall was the fact that they stagnated and were not the "new thing" anymore. I invite you to ponder two ideas. Do you like all the crazy new menu items fro yo is rollin' out or do you like to keep it simple with just fro-yo and toppings? Second, what new ideas do you have for frozen yogurt shops/chains to add to their menus?
I live in an area of Chicago which is more or less completely lacking in tart fro-yo, and I'm sure many of you reading this blog live even further than I do from their favorite frozen libation... I'm wondering if anyone does the same thing that I do- when you see a vacant storefront or a new strip mall being built, do you think "please PLEASE open a (Pinkberry/ RedMango/ YogurtLand/ insert your own dream froyo spot) there!" and begin fantasizing about the amazing venture capital they would make- thanks to your amazing location scouting skills! And you would get froyo at any time you could ever want it I hope I'm not the only one, and if I am- I hope that gave you a laugh! :) Have a great rest of the summer!







































